Klika's new corporate identity
Klika's rebrand is a step forward - cleaner, more modern, more global. The new look reflects where they're headed while keeping what's always worked. It's about innovation without losing what people trust.
Brand Attributes
Shaping Klika's identity
In designing for Klika, I created an identity that mirrors their ethos and the impact they want to achieve for their clients. It's a careful composition of their vision and attributes, brought to life through their visual identity and the designs I've crafted.
Customized
Klika creates scalable custom software solutions that meet the unique needs of each business, driving growth, improving efficiency, and providing a competitive edge.
Responsible
Klika is committed to helping people and businesses build transformative technologies that leave a lasting impact on the world, while prioritizing responsibility and sustainability.
Collaborative
Klika takes a collaborative approach to each project, working closely with clients to ensure their vision is realized.
Tone of Voice
Honing Klika's voice
Crafting Klika's voice was a thoughtful process, shaped by the brand's core attributes. I've laid down a framework for their copywriters and marketers, ensuring every communication piece resonates with the brand's essence and speaks directly to their audience with clarity and purpose.
Inspirational
Klika believes technology shapes our world, revolutionizes how we live, connects us with each other, and propels economies forward. They're committed to harnessing its power to create a better world.
Values-driven
Klika takes their five core values seriously and prioritizes active participation, honesty, respect, diversity, friendship, community service, and a healthy, active lifestyle to achieve their shared goals.
Passionate
Klika is passionate about helping clients achieve their digital transformation goals. They believe in driving progress and positive change.
New direction
Segmenting Klika's brand
My approach to Klika's brand strategy was to segment it into six distinct sections - a reflection of their multifaceted business. Each project I've worked on, each strategy I've devised, and each message I've communicated adheres to these six categories. This structure maintains Klika's brand integrity and narrative cohesiveness.
Logo Design
A symbol of connection and forward thinking
The Klika corporate logo has two elements: the logo mark and wordmark. The logotype evokes the connection between people and the different points of their life in data format.
This reflects their brand's commitment to innovation, progress, and the future.
Logo idea: Pedja Kazazovic
Logo mark
Stylized letter A
The emblem features a cleverly designed 'A' that also serves as the tip of an arrow, symbolizing their aim to reach new achievements and hit their goals. This letter integration into the logo subtly but powerfully underlines what the brand stands for.
Font Family
Primary typeface
The most recognizable and frequently used font is Helvetica Neue. It's a bold and distinctive typeface that conveys strength and sophistication.
As its name suggests (based on 'Helvetia', the Latin word for 'Switzerland'), Helvetica was created in Switzerland when Eduard Hoffmann, director of the Haas foundry in Münchenstein, commissioned freelance designer Max Alfons Miedinger to create a new font.
Colours
The power of colors in branding
Colors play a vital role in branding and marketing as they evoke emotions and influence consumer behavior. Choosing the right colors for a brand helps create a strong visual identity and enhance brand recognition.
